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(719) 591-0790
(719) 550-1677 ~ Fax
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3672 E Bijou St, Suite A
Colorado Springs, CO 80909
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The Layout
A layout refers to how the of elements a design are arranged to convey the desired message. The layout has a substantial influence over the amount of attention a reader gives to the piece (i.e., whether to continue reading, save for later reading, or discard) and controls the order in which the reader moves around on the page, column or panel.
An effective layout quickly captures the reader's attention and leads him through a series of steps to understand the message and tells them what action to take next. Whether you're a novice or an expert at graphic design, there are some basic rules everyone must follow when designing this layout:
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Direct the viewer's attention exactly where you want it. Lines direct the reader to points of interest, create shapes and forms, and divide space into sections.
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Develop a color scheme and stick to it. Color attracts attention and evokes emotion.
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Don't go overboard with the fonts. Typography creates emphasis and contrast, but keep it subtle.
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Include relevant images. Graphics and photographs can convey meaning and bring forth emotion, but only if they actually relate to the topic.
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Empty space can be good. White space separates elements so they are easier to scan and read, and provides the eyes with a brief rest.
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Give it some structure. Grids and templates provide underlying structure and organization.
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Don't get too attached. Try not to get so stuck on an idea that you can't recognize when it just isn't working.
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