Successful Direct Mail in 3 Easy Steps

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To conduct a successful direct mail marketing campaign, you'll need a mailing list, a mail piece and something to communicate that is of interest to your target audience. We're making it sound simple because it really is.

Notice that we said a successful direct mail marketing campaign. If you measure success as the response rate, then greater success comes from a series of mailings rather than a one-time drop.

 

The ideal number of mailings in a campaign is either three or seven, mailed close enough together to build recognition in the mind of the recipient. Studies show that the cumulative response spikes after three mailings, then reaches a point of diminishing return until the seventh mailing, then spikes again. Based on this fact, the response rate will be greater if you mail three times to the same list rather than one time to a larger list. Said another way, if you budget allows for mailing 3000 pieces, mail three times to 1000 rather than one time to 3000.

 

Ready to get started? Give us a call at (719) 591-0790 or email info@lxprinting.com. We look forward to helping you.