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(719) 591-0790
(719) 550-1677 ~ Fax
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3672 E Bijou St, Suite A
Colorado Springs, CO 80909
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Questions to Consider Prior to Designing a New Logo
Company related questions
- How would you describe your services and/or products?
- What are the long term goals of your company?
- Why do you want a new logo? What do you want your new logo to accomplish?
- Who are your main competitors?
- How are you different from your competitors?
- What's the age range of your target customer base?
Project-related questions
- Do you have a tag line? If so, would you like it stated along side your logo?
- Do you have any specific imagery in mind for your logo?
- Do you have any color preferences, or existing brand colors?
- Do you have any colors that you do not wish to use?
- What adjectives should best describe your logo?
- What feeling or message do you want your logo to convey to those who view it?
- How do you prefer your logo to be worded or written out?
Example: thedesigncubicle or the design cubicle
- How would you like the typography to appear? Example: script, bold, light, hand drawn, custom lettering
- Where will you logo be used? Example: print, web...
- Where will your logo primarily be used? If the primary usage is for the web, typically horizontal logos work best.
- What's your preferred deadline, time frame or exact date of completion?
- Budget?
- Would you like any additional design services to be packaged with your new logo? Example: business cards, envelops, letterheads, etc.
- What logos appeal to you and why?
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