Are you familiar with the term cross-media marketing? It's a new buzzword that means using more than one way to appeal to customers and prospects. The concept is nothing new - marketers have always used a variety of methods to advertise. What is new is adding web-based communication methods into the mix. The most enthusiastic advocates of these methods claim that they have already replaced "traditional" media - including direct mail - because of cost, speed and tracking capabilities.

 

We don't see it that way. We're not yet fully through the transition from traditional to new media, so it is not yet safe to pick one over the other. What we see instead is a way to leverage the effectiveness of marketing communications by blending the two. And we hope you see it that way, too.

 

We believe that traditional direct mail and e-mail work best together. Both have their place in a marketer's tool kit, neither cancels the need for the other, and the two may even work symbiotically, as when a post card is sent offering a premium if the recipient provides an e-mail address. As your direct mail printer in Colorado Springs, we can aswer any questions you might have about how to begin using direct mail. At LX Printing, we're more than just a color copy center in Colorado Springs, we're your one-stop print shop.

 

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