Affordable color
One beneficial change in printing is the new affordability of full color printing. Improvements in digital printing equipment such as the paper feed system, lower toner fusing temperature and polymerized toner particles have resulted in output that rivals offset printing for color fidelity, image resolution and the range of papers that can be used. And because digital printing requires almost no makeready, there are minimal fixed costs associated with each job. That means full color printing is now affordable in quantities as low as 100 prints, as well as in variable data printing applications such as versioning and one-to-one marketing.
Affordable color and the ready availability of stock photography means that small businesses and organizations can now realize the benefit of having corporate identity and marketing materials designed and printed in full color and illustrated with photographs. The effectiveness of informational material such as instruction sheets and training guides can be increased by incorporating color. Membership communications like newsletters and event invitations can be more visually appealing by printing in full color. Booklets and catalogs can now have full color covers (and maybe even full color interior pages). Depending on the design and the stock requirements, it may even be possible to print business cards digitally on demand, eliminating the need for imprinting on masters or shells.
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